11/10/2023 0 Comments Playon supportThe topics we cover include sustainable development, climate action, agriculture, youth voices, women’s empowerment, health, the African Continental Free Trade Area and other regional integration efforts, technology and innovation, peace and security, economic development and more. We promote Africa’s achievement of the Sustainable Development Goals, the Paris climate change agreement and Africa’s Agenda 2063. Through the Africa Renewal digital magazine and social media platforms, webinars with youth groups, media relations, and other outreach and partnership efforts, we present a new narrative about Africa that showcases positive action and hope, while countering mostly negative stereotypical portrayals of Africa. We cover the challenges the continent faces and the solutions to these by Africans themselves, including with the support of the United Nations and international community. “I encourage young people to innovate on the global stage and create what’s authentically African.”ĭoing that will put African developers in an e-sports league of their own.Īfrica Renewal is a United Nations digital magazine that covers Africa’s economic, social and political developments. “There is a clamour for a piece of the pie. Furthermore, Kenya, Nigeria and Senegal have formed e-sports federations. Kenya has now joined Egypt, Tunisia, Morocco and South Africa in the continent’s e-sports league. Once complete, Okeyo says they will offer the African audience a repertoire of compelling e-sports content. Rubik’s Digital is developing several exciting video gaming concepts around African legends and folklore from different parts of the continent. The firm also built the robust delivery platform PlayOn Games, available on Android Apps on Google Play. “We develop Apps that can run on cheap, low-storage Android phones, which many of our prospective clients can afford,” Okeyo says. On the efforts of Western video gaming companies to penetrate the African market, Okeyo says: “They are much better off here with content that Africans relate to.” They need to study the market.įor example, the high cost of gadgets required to play video games has slowed the growth of e-sports in Africa. Our video games allow individuals or teams to play for fun, or they can register and play in award-winning tournaments,” he said during an interview. “Only through innovation and technology can we relive authentic African stories. “It has informed the kinds of games we develop.” I’m looking at e-gaming as an avenue for cultural preservation. “Many aspects of our African culture are dying out. In the process, they are helping to preserve the people’s rich heritage and history. As such, the innovators at Rubik’s Digital are developing video games inspired by diverse African folklore. Okeyo sees culture as an important asset in developing content. “It’s important to understand the context in which you are setting up an e-gaming firm.” People like what they can relate to, what resonates with their way of life,” says Okeyo. “From what I’ve seen and learned, local gamers enjoy local content. In the gaming industry, differentiation matters.
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